Discover an array of culturally rich and offbeat activities with our guide to Things to do in São Paulo, Brazil. Unearth hidden gems today.

Fun Fact
São Paulo is home to the world’s largest Pride parade, with over 3 million attendees each year, making it a must-see event among things to do in the city.
The Historic Center with a Modern Flair: A Tour of São Paulo’s Downtown
The ancient heart of São Paulo is full of architectural jewels, busy markets, and a distinct vibe. The São Paulo Cathedral, Municipal Market, and São Bento Monastery are located in this diverse neighborhood. Despite its rich history, downtown São Paulo is enjoying a modern resurgence.
São Paulo Cathedral, a Gothic tower from the early 20th century, is one of downtown’s most stunning buildings. The city’s Catholic legacy is evident in the cathedral’s stained-glass windows, mosaics, and bell towers. The Municipal Market, a huge indoor market with exotic fruits, vegetables, and spices, is another must-see monument. Foodies love the market for its variety of Brazilian flavors.
Downtown has seen a boom in renovation projects that are modernizing the city. Praça das Artes, a cultural center including a concert hall, cinema, and gallery, is one such project. The Banespa Building, the former São Paulo State Bank headquarters, is another famous renovation project. Today, the building’s observation deck offers city views to the public.
Visitors to São Paulo should take a downtown tour. From ancient sites to new reconstruction initiatives, the area gives a fascinating look at this thriving metropolis’ past, present, and future.
A Different Perspective: Seeing São Paulo from Above at Unique Rooftop Bars
For a unique view of São Paulo, visit one of the city’s rooftop bars. These bars offer amazing views of the city’s skyline, allowing tourists to see the sprawling metropolis from above. São Paulo rooftop bars are noted for their classy atmosphere, creative cocktails, and innovative cuisine, as well as their stunning views.
Skye, on the 28th floor of Hotel Unique, is one of São Paulo’s most famous rooftop bars. Skye’s breathtaking city views may be seen from the bar’s large outdoor patio. The bar’s beverage menu is equally excellent, including creative concoctions made with Brazilian ingredients like cachaça and açai.
The View, on the 30th floor of the Tivoli Hotel, is another must-visit rooftop bar in São Paulo. The View is noted for its laid-back attitude and excellent metropolitan skyline views from its outdoor terrace. The bar’s beverage menu includes classic cocktails and Brazilian-inspired drinks.
Visiting one of São Paulo’s rooftop bars is a must. These pubs give a distinct picture of this dynamic city with their spectacular vistas, sophisticated atmosphere, and inventive food and drinks.
Street Fairs and Flea Markets: Indulging in the City’s Vibrant Shopping Scene
With a dynamic retail scene for all tastes and budgets, São Paulo is a shopper’s delight. From fancy boutiques to enormous street fairs, the city has plenty of shopping options for travelers. The Rua 25 de Março, a lively street market in São Paulo, is a favorite shopping spot for clothes, electronics, and souvenirs.
In addition to the Rua 25 de Março, São Paulo has many additional street fairs and flea markets. The Feira de Arte e Artesanato da Praça da República, a colorful outdoor market held every Sunday in the city’s historic center, is one such market. Jewelry, textiles, and pottery made by local craftsmen are sold during the market.
São Paulo has luxury shopping as well. The Rua Oscar Freire has some of the city’s most premium businesses selling luxury goods and high-end fashion. The Jardim Pamplona Shopping Mall features worldwide and Brazilian fashion companies in a sleek, modern atmosphere.
Visitors to São Paulo must enjoy its lively commercial scene. São Paulo has everything from luxury shopping to street market bargains.
Nightlife with a Twist: Exploring São Paulo’s Quirky Bars and Clubs
São Paulo’s nightlife is diverse, with bars and clubs for every taste. The city also features a variety of eccentric bars and clubs that will surprise and entertain.
The São Cristovão, a dive pub in the city’s industrial sector, is recognized for its quirky design and laid-back ambiance. The bar’s walls are covered in vintage images and memorabilia, and its drinks menu includes traditional cocktails and Brazilian beers.
The speakeasy-style Drosophyla in São Paulo’s busy Consolação area is another must-visit bar. With velvet chairs and old chandeliers, the bar’s décor evokes the 1920s, and its innovative cocktails include indigenous Brazilian flavors.
Clube Glória is the place to go for a night of dancing. This former theater turned nightclub is recognized for its varied music, including samba and techno, and its colorful decor, including chandeliers and neon lighting.
São Paulo’s eccentric bars and clubs provide for a memorable nightlife. This bustling city has dive pubs and speakeasy-style lounges for everyone.
A Cultural Feast for the Senses: Immersing Yourself in São Paulo’s Traditional Festivals and Celebrations
Traditional festivals and celebrations are a great opportunity to discover São Paulo’s rich cultural heritage. These events allow you to experience local culture, taste traditional cuisine, listen to music, and watch stunning dance and performance.
São Paulo’s Carnaval is a popular carnival in February or March. Millions of people celebrate with parades, samba music, and colorful costumes. The Carnaval is a sensory experience with delectable food booths, thrilling street acts, and a festive atmosphere.
Festa Junina, held in June, is another major São Paulo festival. Festa Junina celebrates Brazil’s rural heritage with music, dancing, and traditional delicacies like canjica and pamonha. The celebration has colorful decorations like paper lanterns and flags and activities like the pescaria, where participants try to catch fish with a little rod.
In December, São Paulo hosts the Festival de Natal, or Christmas Festival. Light shows, Christmas markets, and music, dance, and theater acts highlight the celebration. The festival’s highlight is lighting the city’s Christmas tree, which is almost 50 meters tall and covered in thousands of lights.
Finally, July’s Festival de Inverno honors music, dance, theater, and literature. Artists and performers from around the world attend the event in São Paulo. Concerts, exhibitions, and seminars showcase São Paulo’s vast and diverse arts scene.
Conclusion
São Paulo’s downtown area and rooftop bars offer two distinct but equally fascinating perspectives on this vibrant Brazilian city. The historic center with a modern flair showcases the city’s rich history while also highlighting its vibrant present and future, while the rooftop bars offer a bird’s-eye view of the city’s sprawling metropolis. Whether you’re interested in architecture, food, or simply taking in the sights and sounds of a bustling city, a tour of São Paulo’s downtown area and a visit to one of its rooftop bars are experiences not to be missed. From the towering Gothic spires of the São Paulo Cathedral to the innovative cuisine and cocktails of Skye and The View, São Paulo offers a wealth of experiences for visitors to discover.
São Paulo’s street fairs and flea markets and quirky bars and clubs offer visitors to the city a unique and memorable experience. The city’s vibrant shopping scene is a must-experience, featuring everything from bustling street markets to upscale boutiques. And for those looking for a night of entertainment, São Paulo’s quirky bars and clubs offer a range of experiences, from laid-back dive bars to speakeasy-style lounges. Whatever your tastes and interests, São Paulo has something to offer.
São Paulo’s traditional festivals and celebrations offer a unique opportunity to immerse yourself in the city’s rich cultural heritage. From the colorful and lively Carnival to the more traditional Festa Junina and the arts-focused Festival de Inverno, there is something for everyone to enjoy. So next time you visit São Paulo, make sure to check out one of these vibrant celebrations and experience the city like a true local.